Diploma in Digital Marketing
- 1200 Votes
- 545 Students
The 6 Months Digital Marketing Course to Launch Your Career. Train in the Essentials of Digital Marketing like SEO, PPC, SMO, Canva, A.I., and Web Development in 6 Months with 100% Placement Assurance & 3 Months Paid Internship.
- 100% Placement Assurance
- Paid Internship
- Live Projects
- Digital Automation Tools
- Certifications
- Mock Interview Sessions
- Soft Skills Training
Course Section:
Course Overview
Institute Of Applied Finance & Analytics (IAFA) experts have curated the diploma in a digital marketing course to meet the growing demand of students and professionals. The course ideally covers all the latest topics from SEO and content marketing to social media, AI, and paid advertising. The course gives you a strong foundation and equips you with all the necessary skills and knowledge to help you stand out. Embrace yourself with the most in-demand skill that paves the way for your future success with our diploma in digital marketing program.
Why Choose a Diploma in Digital Marketing?
- Career Advancement:After completing a diploma in digital marketing course, numerous career options open for you with better salaries.
- In-Demand Skills:If you want to thrive in the digital era, then you must equip yourself with the necessary digital marketing skills.
- Industry-Recognized Certification:The digital marketing diploma course rewards you with certification that will validate your expertise.
Who Can Join?
Anyone after completing the 12th can join the diploma in a digital marketing course. Checkout if you are:
- A college graduate and want to start a career in the digital marketing industry.
- A professional looking to upgrade their skills and knowledge.
- Working Professionals who want to switch their career to a digital marketing role
- Enhance their existing marketing knowledge
- Business Owners who want to boost their business in the digital landscape.
What You Will Learn
- Introduction to Digital Marketing:The course starts with the foundational knowledge of marketing, like the 4Ps, components of digital marketing, and more.
- Elements of Brand Positioning:Here you will learn about brand identity, competitor analysis, SWOT analysis, and buyer persona.
- Canva Fundamentals and Branding:Learn how to design logos and other things with Canva.
- Web Development:A diploma in digital marketing course gives you complete insight into website development, from hosting to domain and CMS.
- Web Content Creation:Master the art of content creation by learning Content Types, tools for content writing, and more.
- Search Engine Optimization (SEO):From basic to advanced, this diploma in digital marketing course allows you to learn SEO skills.
- Content Marketing:You can learn how to develop and implement effective content marketing strategies. Social Media Marketing: Get the right skill set on how to run ads on Facebook, LinkedIn, and more.
- Pay-per-click advertising:Master paid advertising techniques like keyword research, ad targeting, conversion tracking, ad extension, and more with this digital marketing diploma course.
- Email Marketing:Equip you with the knowledge of email campaign types, email design, and email marketing tools like MailChimp.
- Web Analytics:Analyze website data to track performance and make data-driven decisions.
- AI in Digital Marketing:The most important lesson where you can explore the role of artificial intelligence and video generation through it.
Skills You Gain
- Strategic Thinking:The course not only enriches you with technical knowledge but also makes you a strategic thinker in planning and execution.
- Analytical Skills:By the end of the diploma in digital marketing, you will be capable of analyzing data to make informed decisions and optimize campaigns.
- Creative Thinking:The course covers you as a creative thinker so that you can create content for digital marketing.
- Technical Proficiency:Get technical excellence in digital marketing tools and platforms.
Why Choose Institute Of Applied Finance & Analytics (IAFA) Diploma in Digital Marketing?
The Institute Of Applied Finance & Analytics (IAFA) diploma in a digital marketing course becomes unique due to offerings like:
✔️Practical Training. ✔️Industry Expert Faculty. ✔️Work on Industry-Relevant Projects. ✔️Affordable Learning Option. ✔️Placement Assistance. ✔️Doubt-Clearing Session. ✔️Mock Interviews. ✔️Group Discussions. ✔️Networking Opportunities.
How Can a DDM Certification Boost Career Prospects?
A diploma in digital marketing certification can:
- Increase your employability:Certified professionals earn a better salary than non-certified candidates.
- Enhance your earning potential:Command higher salaries and better job opportunities.
- Advance your career:You have all the skill sets that allow you to grab leadership roles and specialized positions.
Highlights
- Introduction To Digital Marketing
- Elements of Brand Positioning
- Canva Fundamentals + Branding
- Web Development Fundamentals
- Web Content Creation
- Search Engine Optimisation-1
- Content Marketing
- Social Media Optimization-1
- Pay Per Click-1
- Email Marketing
- Search Engine Optimisation-II
- Pay Per Click-II
- Social Media Marketing-II
- Web Analytics
- A.I. 101
Practical Tools
Syllabus Overview
Module 01: Introduction To Digital Marketing
Duration: 2 Hours
- Components of a Brand: Logo, Tagline
- Sculpt Your Brand’s Identity
- Identify Competitors and Analyze
- Creating Buyer Personas
- SWOT Analysis for Informed Decision Making
- Unleash HubSpot’s Buyer Persona Creator
Module 02: Elements of Brand Positioning
Duration: 2 Hours
- Components of a Brand: Logo, Tagline
- Sculpt Your Brand’s Identity
- Identify Competitors and Analyze
- Creating Buyer Personas
- SWOT Analysis for Informed Decision Making
- Unleash HubSpot’s Buyer Persona Creator
Module 03: Canva Fundamentals + Branding
Duration: 4 Hours
- Introduction to Canva
- Understanding Canva Features
- Logo Creation Using Canva
- Use other platforms like Remove.bg, Pexels, PixlR, and Freepik
Module 04: Web Development Fundamentals
Duration: 10 Hours
- Basics of a Website
- Relationship between Server & Client
- Hosting vs Domain
- CMS Vs Framework
- Set up WordPress
- Work with Elementor
- Install Themes, Templates & Plugins
- Create Pages on WordPress
Module 05: Web Content Creation
Duration: 2 Hours
- Types of Content
- Identifying target audience and matching buyer personas to content
- Content Writing Tools
- Steps to Write Web Content
- Errors in Creating Web Content
- Create Website Images with Canva
Module 06: Search Engine Optimisation-1
Duration: 18 Hours
- Keyword Research
- Optimizing with Yoast
- Learning WordPress Plugins for SEO
- Content Creation and Optimization
- Image optimization for SEO
- Running SEO Audits
- Using Google Search Console
- Understanding AMP Pages
Module 07: Content Marketing
Duration: 6 Hours
- Process of Content Marketing
- Concept of Content Audit
- Strategies for using GSC and Keyword Data
- Evergreen Content
- Creating and updating evergreen content
- How to Create Effective Content?
- Content Marketing Tools
- Headline Formulas
- Content Marketing Metrics
- Repurposing content for different formats and platforms
- Video Creation
Module 08: Social Media Optimization-1
Duration: 12 Hours
- Building a presence on Facebook & Instagram
- Using Twitter for Social Media Marketing
- Unlocking the Power of Instagram for Your Brand
- Building a presence on LinkedIn
- Utilizing LinkedIn tools for business
- Content Calendar Creation
- Using Buffer for Social Media Automation
Module 09: Pay Per Click-1
Duration: 14 Hours
- What is PPC Advertising?
- How Does PPC Advertising Work?
- Conducting a Keyword Analysis
- Setting Up Conversion tracking
- Ad scheduling and location targeting
- Negative keywords
- Ad extensions
- Set up Conversion Tracking
- Overview of Search ads
- Optimizing ad performance
- Measuring and analyzing campaign performance
- Understanding the different types of display ads
- Creating a display ad strategy
- Designing effective display ads
- Targeting options for display ads
- Measuring and optimizing display ad performance
- Types of email campaigns
Module 10: Email Marketing
Duration: 10 Hours
- Introduction to Email Marketing
- Types of email campaigns
- Creating effective email subject lines
- Email content best practices
- Call-to-action (CTA) design and placement
- Email Design and Formatting
- Best practices for email design and formatting
- Sender Score
- Using Mailchimp for Email Marketing
- Email Campaign Creation
- Building and Growing Your Email List
- Email Marketing Metrics
- Marketing Automation and Drip Campaigns
Module 11: Search Engine Optimisation-II
Duration: 20 Hours
- Link-building strategies
- Using Position Tracking to Set Up Link Building
- Conducting Backlink Audit & Backlink analysis
- Using GSC Keywords to Power Ranking
- Finding guest blogging opportunities
- Using Outreach for Link Building
- Definition and importance of Local SEO
- Google My Business and its optimization
- Local citation building and its benefits
- Online Reputation Management
- Monitoring tools for online reputation management
- Responding to Negative Reviews
- Creating positive content for online reputation improvement
- How to Write a Review?
- Improving Site architecture and navigation
- Advanced Google Search Console
- Content Planning
- Setting Up Redirection
- Using the Link Disavow Tool
Module 12: Pay Per Click-II
Duration: 16 Hours
- Video advertising fundamentals
- Setting Up Video Ads
- Introduction to local ads
- Creating effective local ads
- Local listings and maps integration
- Tracking and measuring local ad performance
- Introduction to discovery ads
- Creating effective discovery ads
Module 13: Social Media Marketing-II
Duration: 18 Hours
- Introduction to Facebook Ads for Targeted Advertising
- Understanding Facebook’s advertising options and targeting capabilities
- Retargeting Ads with Facebook
- Introduction to Twitter Ads
- Advertising on LinkedIn
- YouTube Channel Optimization
- You Tube Video Optimization
- Hashtag Strategies
- Video SEO and optimization for YouTube
- Keyword research for YouTube
Module 14: Web Analytics
Duration: 10 Hours
- Introduction to Google Analytics 4
- Types of data collected through web analytics
- Overview of traffic sources, user behavior, conversions, and other metrics
- Website Traffic Analysis with GA4
- Understanding different types of website traffic
- Setting up website tracking with GA4
Module 15: A.I. 101
Duration: 4 Hours
- Introduction to A.I. in Digital Marketing
- Understanding the impact of A.I. on the digital marketing landscape
- Exploring the potential benefits and challenges of using A.I. in marketing
- Video Generation with A.I.
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