Advanced Diploma in Digital Marketing

Course Overview

Today, the demand for digital marketing professionals is increasing rapidly. So, in Institute Of Applied Finance & Analytics (IAFA)   we offer an Advanced Diploma in Digital Marketing to boost your career. From our digital marketing courses, you will receive comprehensive training. This Advanced digital marketing course will offer you comprehensive training in digital marketing. This course has been built with some advanced certifications so that working professionals can avail this course to boost their career. This advanced course can change the course of your career once you complete its certification from a reputed institute. Working professionals, and techies always look for advanced digital marketing courses in India as they have hands-on experience. Additionally, it can boost the scope of your career to a greater level.

Why Advanced Diploma In Digital Marketing?

A career in digital marketing has a huge scope in upcoming years. In the upcoming decade, the demand for digital marketing professionals will rise at a faster pace. Every company needs professionals with sound knowledge in digital marketing. If you want to stay ahead in the growing competition, then you must obtain an advanced diploma in digital marketing.

• 100% placement assurance
• You can join industry experts as faculty
• 6 months of paid internship
• First-hand practical classes for students
• Hybrid learning opportunity
• Hands-on training is possible

Who Can Join?

Now most of the candidates have this question in their mind who can join our advanced diploma in digital marketing? The answer is:

• Working professionals who want to upskill themselves in the field of digital marketing can join this course
• General students who have completed 10+2, graduate, and post-graduate certifications can join this course
• Freelancers and entrepreneurs can join this course as well

What You Will Learn?

This advanced diploma in digital marketing course will help you to learn lots of things. The entire course is divided into three sub-parts. So, let’s get into the details to have a clear insight into it.

Introduction To Digital Marketing

It is one of the basic courses that you will learn from this advanced diploma in digital marketing course. Some of the key concepts that you will learn from here are as follows:-

• Introduction to the course and work plan.
• What is marketing?
• 4P’s of marketing
• Digital vs Traditional marketing
• What is digital marketing?
• Different channels of digital marketing
• The buyer funnel
• Components of digital marketing.

Elements Of Brand Positioning

Brand positioning is essential for business development. It can help your brand to stay different from the crowd so that it can have a unique brand identity. Some of the core elements of brand positioning concepts you will learn from this chapter are as follows:-

• Introduction to the course and work plan
• What is marketing?
• 4P’s Of Marketing
• What is digital marketing?
• Digital vs Traditional marketing
• Different digital marketing channels
• Components of digital marketing
• The buyer funnel

Canva Fundamentals + Branding

A brand logo and tagline create the identity of any brand. Concepts of Canva fundamentals are essential to boost your brand image using some interactive symbols and logos. So, students cannot ignore the importance of Canva fundamentals. Some of its key concepts that you need to be well aware of are as follows:-

• Components of brand logo and taglines.
• How to define your brand
• Identifying and understanding the competitors
• Conducting competitor research
• Creation of buyer persona
• SWOT analysis
• Using Hubspot buyer persona creator

Web Development Fundamentals

Today, websites have become the face of any brand. So, the demand for efficient web developers is increasing at a rapid pace. This is why it has become an important skill for many business houses to boost their brand image. Some of the key fundamentals that you should be well accustomed to from your end are as follows;-

• Basics of a website
• Relationship between client and server
• Hosting vs Domain
• CMS vs Framework
• Set up WordPress
• Work with Elementor
• How to install templates and plugins as well as themes
• Creating pages on WordPress

Web Content Creation

Web content creation is not an easy topic to understand easily. So if you want to shape your career in the field of digital marketing. Some of the key concepts you need to learn from here are as follows:-

• Types of content creation.

• Landing pages
• Blog posts
• Videos
• Infographics
• Memes
• Podcast
  • Identifying the target audience and creating the buyer personas before writing the content
  • Steps to write web content
  • You will gain knowledge of Content writing tools
  • Common errors in creating the web content
  • Creating all the website images with Canva

Content Marketing

In this module, you will learn lots of things that will help you to develop your career in the right direction. It is one of the essential parts of an advanced digital marketing course. Some of the key factors that you should know from your end are as follows;-

• Process of content marketing
• Strategies for using GSC and Keyword data
• Concept of content audit
• Process of implementing evergreen content
• How to create an effective content
• Headline formulas
• Content marketing tools
• Repurposing content for different formats and platforms
• Content marketing metrics
• Video creation

Social Media Optimization

If you want to optimize your content in social media then you must consider some of the crucial facts. As it can boost your brand value to a greater level. Some of the key factors that you must know are as follows.

• Building a presence on Instagram and Facebook
• Unlocking the power of Instagram on your brand
• Using Twitter for social media marketing
• Making the utilization of LinkedIn tools for your business
• Developing the presence for your LinkedIn
• Content calendar creation
• Using all the buffers for social media creation

Pay Per Click

Pay Per Click is such a topic that it can help any business to generate revenue. Additionally, you must be well aware of the situation when you need to run this campaign. So, you need to grasp the key concepts on this topic to work effectively in your career. Therefore, this course will help you to learn lots of things about this topic.

• What is PPC advertising?
• How does PPC advertising work?
• Setting up all the conversion tracking
• Conducting proper keyword analysis
• Location targeting and ad scheduling
• Ad extensions
• Negative Keywords
• Optimizing ad performance
• Overview of search ads
• Understanding different types of display ads
• Analyzing and measuring Campaign performance
• Designing effective display ads
• Creating strategy and display
• Measuring and optimizing display ad performance

Email Marketing

Email marketing is a digital marketing strategy that involves sending emails to a group of people. It can involve sending emails to promote any brand products or service. Now, your email marketing content can help you to build relationships and develop customer loyalty. Advanced digital marketing course includes this topic within itself. Some of the key concepts that you will learn to perform your job effectively are as follows:-

• Introduction to Email Marketing
• Creating an effective email subject line
• Types of email campaigns
• Email Content best practices
• Formatting and email design
• CTA placement and design
• Best practices for Email design
• Using mail chimp for email marketing
• Sender Score
• Maintaining email marketing metrics
• Growing and building your email list
• Drip Campaigns and marketing operations
• Email marketing creation

Social Media Optimization 2

The Social Media Optimization 2 course can help you learn lots of concepts that can help you in the future. Today, social media has become the lifeblood of any business. So the scope of getting a job in this field is quite high. Some of the core courses that you will learn from us are as follows:-

• Introduction to Facebook Ads and targeted advertising
• Understanding Facebook’s advertising options and targeting capabilities
• Retargeting all the ads with Facebook
• Offering Introduction to Twitter ads
• Advertising on Linkedin
• YouTube video optimization
• YouTube channel optimization
• Video SEO and optimization for YouTube
• Hashtag strategies
• Keyword Research For YouTube

Web Analytics

Web analytics courses will increase your acumen to understand the site health of any business website. Some of the core concepts that you must be well aware of in this curriculum are as follows:-

• Introduction to Google Analytics 4
• Types of data collected through Web analytics
• Complete overview of the traffic sources, conversions, user behavior, and other metrics
• Understanding different types of website traffic
• Website traffic analysis with GA4
• The setting of Website tracking with GA4

A.I. 101

In this course, you will learn lots of things in your career. Some of the key topics that you learn from this course are as follows:-

• Introduction to AI in digital marketing
• Video generation with AI
• Understanding the impact of AI in the digital marketing landscape
• Exploring the potential challenges and benefits of using AI

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process of improving a website, landing page, or online marketing campaign to increase the percentage of visitors who take a desired action. So, if you do not know the process of how to implement this technique then it will be of no use. In this course, you will learn the following concepts.

• Introduction to Conversion rate optimization
• Data analysis and user research
• Conversion funnel optimization
• Creating effective user experience
• CRO tools and technologies
• Mobile optimization
• Advanced CRO Strategies
• Data-driven decision making
• Customization and personalization
• Ethical considerations in CRO
• Addressing Cart Abandonment

AI Fundamentals In Digital Marketing

AI fundamentals in digital marketing are essential for you to learn today. Due to the advent of AI in every business, the knowledge of AI is crucial for your career to grow and prosper in the long run. Some of the core concepts that you must be well aware of in this curriculum are as follows:-

• Content Creation with AI
• Image Generation with AI
• Prompt Engineering with Chat GPT
• Utilizing the AI tools for creating assets, and video scripts
• Using AI tools with SEO
• Making the use of Chatbots and AI for CRM

E-commerce Marketing

E-commerce marketing is about using various strategies to promote online stores and boost sales. It includes SEO, PPC advertising, social media marketing, email marketing, content marketing, and influencer collaborations. You should go through the complete course cycle to increase your knowledge of this topic. Some of the important topics you will learn here are as follows:-

• Using woo-commerce for WordPress
• Integrating all the payment plugins
• Optimizing E-commerce for SEO
• E-commerce advertising
• Using Google Merchant Center
• Creating and maintaining a Facebook catalog
• Managing shopping campaigns on Google Ads

Affiliate Marketing

Affiliate marketing can help you to earn lots of commissions from various products and services. So, you need to learn the techniques of earning commissions. In this course, you will learn the detailed techniques of affiliate marketing. Some of the core concepts that you can learn from this topic are as follows:-

• Partnerships with affiliate networks.
• Creating an affiliate website.
• Techniques for generating quality traffic.
• Getting sales on affiliate websites.

App Store Optimization

App Store Optimization (ASO) involves enhancing the visibility of a mobile app in an app store, like Google Play or Apple’s App Store, to increase app downloads. In this course, you will get a complete idea about the optimization process. So, let’s find out the core topics that are essential for your career development.

• Using No Code platforms for building apps.
• Making the use of Google Play for uploading apps in APK’s.
• Generating all the reviews for your apps.
• Making proper optimization of your Play Store.

Freelance Mastery

Freelance Mastery is essential to increase the scope of getting Freelance projects for yourself. So, you should go through the complete course cycle to increase your knowledge of this topic. Some of the important topics you will learn here are as follows:-

• Understanding the concepts of Freelancing
• Making the use of Fiverr and Upwork
• Importance of portfolios
• Creating all the proposals for clients

Search Engine Optimization – 1

is the process of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords, increasing organic traffic and visibility. Here, you will get to know about the details of SEO and its features. Some of the key course details are as follows:-

• Introduction to SEO
• Keyword Research
• On-Page SEO Basics
• Content optimization
• SEO Friendly HTML Tags
• User Experience in SEO
• Internal Linking Strategies
• SEO tools and plugins
• Advanced On-page SEO Techniques
• On-Page SEO Audits and Reporting

Search Engine Optimization – 2

Some additional knowledge about SEO will be gained from this course. This will help you to stay ahead of the competition in the market. So, you must follow the details of these courses to know the complete concepts about it.

• Introduction to SEO
• Link building
• Quality vs Quantity in link building
• Effective link-building techniques
• Social Media’s role in SEO
• Local SEO and Citations
• ORM
• Competitor Analysis and benchmarking
• Influencer marketing and link building
• Content for off-page SEO
• Technical aspects
• Analytics and reporting
• Case studies and practical exercises

Programmatic Advertising

• Introduction to Programmatic Advertising
• Concepts of DSP and SSP
• Setting up DV 360
• Audience targeting and Segmentation
• Campaign creation and management
• Data management platform and integration
• Reporting and analytics
• Optimization techniques
• Advanced features and strategies
• Compliance and best practices
• Case studies and practical exercises

What Skills You Will Gain?

There are several types of skills you will gain from this course. Some of the core skills that you will learn from this course are as follows:-

• You will learn the skills of digital marketing tools optimization
• Framing digital marketing strategies
• Optimization techniques for organic and paid search
• Developing data analysis skills
• Data-driven decision-making skills
• AI application
• You will learn the skills of Affiliate marketing

Why Choose Institute Of Applied Finance & Analytics (IAFA)   For The Advanced Diploma In Digital Marketing?

There are numerous reasons for selecting and choosing the Institute Of Applied Finance & Analytics (IAFA)   advanced diploma in digital marketing course. Some of the core reasons that you should know here are as follows :-

• Paid internship
• Offering 100% assurance for placement
• Hands-on training
• Industry Experts As Faculty
• Hybrid Learning
• First-hand classroom practical
• Live projects
• Digital Automation tools
• Mock Interview sessions
• Certifications
• Years Of Expertise